Free Sponsorship Request Letter Template

[Your Name / Organisation]
[Address]
[Email] | [Phone] | [Website]

[Date]

[Sponsor Contact Name]
[Sponsor Title]
[Sponsor Company]
[Address]

Dear [Sponsor's Name],

Re: Sponsorship opportunity — [Event / Project Name], [Date]

On [Date], [Your Organisation] will host [Event Name], [one-line description — e.g. "the largest local running event of the year, expecting over 2,500 participants and 8,000 spectators across the day"]. We are reaching out to invite [Sponsor Company] to partner with us as a sponsor.

Why [Sponsor Company]:
[Specific reason — e.g. "Your brand's commitment to active community living aligns perfectly with what this event represents. Our audience — local, family, health-engaged — is exactly the audience your recent campaigns are speaking to."]

The opportunity:
• Audience: [number] attendees, [demographic summary], plus [number] reached through digital channels.
• Reach: [press / social / radio coverage details].
• Brand exposure: logo placement, on-stage mentions, branded materials, social media campaign.

Sponsorship tiers:
• Headline Sponsor — [$ Amount]: [list of benefits]
• Gold Sponsor — [$ Amount]: [list of benefits]
• Supporting Sponsor — [$ Amount]: [list of benefits]
• Bespoke packages also available on request.

Funds raised will support [purpose — e.g. "the running costs of the event itself, with all profit going to [Charity Name]"].

A full sponsorship pack with previous-year results, photos, and media coverage is attached.

If you would like to discuss any of the above, I would welcome a short call. Confirmation of sponsorship is needed by [Deadline] to be included in printed materials.

Thank you for considering this opportunity. I look forward to hearing from you.

Kind regards,

[Your Full Name]
[Your Title]